This video was created to inform gamers about the XBox Live Arcade game titled “Go! Go! Break Steady”. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition – they had no idea what was about to happen. After briefly showcasing their skills, we ramped it up and asked them to solve puzzles while dancing. We literally brought the game to life.
This professional campaign titled 'Go! Go! Break Steady' was published in Canada in December, 2008. It was created for the brand: Xbox, by ad agency: Taxi. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Raul Garcia
Copywriter: Matt Bielby
Director: Alex Ogus
Agency Producer: Kevin Saffer
Editor: Daniel Pruger