Description
Print advertisement created by Leo Burnett, Spain for WWF, within the category: Public Interest, NGO.
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

This is the one a like the most!
What a fresh way to talk about the problem... 'never seen it before =)


Entertaining but not social, as for me....

it is a reality, not a movie

it's not a movie either genius, it's for a comic book event.
I like the art direction, but WWF never understands the seriousness of their causes.

How many ad's should we doo more until we start saving Tigers, Pandas, etc ? ... This will be one more on the list... agree with rurorjuror this work is "Entertaining but not social".
Simple ideas are the best !

Lighthearted fun. Which is precisely the problem.

It's a campaign specially made for a comic show, come on!
It's a different approach with a tone that I'm sure worked a 100% with the comic fans.
For me, it's really cool!

lovely
Ahmed Bahaa
http://behance.net/bahaa

Amazing art. I like it very much the idea of use this in the comic shows.

qué chulas las ilustraciones!!!!!!
hablando de "comic noir", aquí os dejo el link de lo que Marvel va a hacer con Spiderman y este movimiento.
http://www.vagos.es/showthread.php?t=602924

i like the campaign and the illustrations are really good

The illustrations in this campaign are impressive!

very eye-catching and relevant for the comic fans.
congrats!!

it’s so superficial. seems to be just an art direction exercize.
do you think it’s enought to treat an environment issue in a different style to have a winner campaign?

i'm a comic freak and I love it!

i think this campaign works. Yes, it is enterteinment but it makes you think about it. I mean, you didn't laugh when you looked at it, did you?

Love the illustrations

Illustration is very nice..
Dang

it's a ghost