ADVERTISING

Description

The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.

This professional campaign titled 'Handbag' was published in South Africa in December, 2009. It was created for the brands: Fur Free and International Anti-Fur Coalition, by ad agency: Lowe. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Romano Cardinal, Cameron Watson
Copywriters: Simon Lotze, Caitlin Cloete
Director: Anna Lize Mostert
Production Company: 7 Films

ADVERTISING

iStock Essentials

Dog sleeping on a sofa

Artist: Kerkez

iStock Signature

Beautiful emotional woman wearin...

Artist: CoffeeAndMilk

iStock Signature

Happy Dog Fast Running On Lawn

Artist: PhotoTalk

iStock Essentials

Bay horse portrait

Artist: Callipso

iStock Essentials

Hungry cat and dog

Artist: Elena_Rudyk

iStock Signature

Relaxing on the Rug

Artist: SolStock

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.