Panda

Campaign
Agency Network: 
Published/Aired: 
March 2012
Variér:  Panda
Variér Print Ad -  Panda

Also From This Campaign 2

Description

Print advertisement created by Alch1m1a, Italy for Variér, within the category: House, Garden.

Caption

It's never too early to save your back

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Maria Sevignani
Photographer: Natalini-Bellocchio
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moteldemoka's picture

The tattoo resource has been done so many times it has become tiresome. Also are they assuming people with back problems are ecological activists? It's a weird message.

moteldemoka
Activity Score 63
Brad_US's picture

Never to early to quit your job as a creative.

Brad_US
Activity Score 126
kleenex's picture

crappy...

kleenex
Activity Score 57557
Web Designer/Developer
CuriousPencil's picture

Slow moving target. Too much wrong to criticise - save your back by not getting it tattooed maybe. Or not having your spine Photoshopped out.

CuriousPencil
Activity Score 4167
Copywriter
puni.tore's picture

Great concept and idea is good

puni.tore
Activity Score 24
sreemanti's picture

A case of too many elements confusing the reader. The back, the tatoo, the endangered animals, the pain. Okay, where was I?

sreemanti
Activity Score 33
Copywriter at Lowe Lintas
Libor Oubrecht's picture

no

Libor Oubrecht
Activity Score 301
Copywriter
bobby666's picture

not good friends...

bobby666
Activity Score 1448
RMG Connect, India
MicheleVirgilio's picture

not good but not too bad too

MicheleVirgilio
Activity Score 2569
imagineit's picture

trying to say too many things....

imagineit
Activity Score 542
Abhishek Parikh's picture

If only i could puke... It is seriously confusing... the back... the tattoo... the animal... the nature...

Abhishek Parikh
Activity Score 548
bate_palmas's picture

Pardon me, but:

Am I correct in assuming that the message here is 'save your back, in much the same way as there is a well-known international effort to save the panda.' ?

Please tell me I'm reading this wrong.

bate_palmas
Activity Score 1423
mois's picture

MMmmmm

mois
Activity Score 26
Art Director
cannes_l's picture

I like the concept.
Good art

cannes_l
Activity Score 108
Robert_G's picture

basic,
bad art direction...

Robert_G
Activity Score 37
Creative Director
Chopper's picture

If most of people wanna save the world (and you know how the world is), it's time you start thinking how to save your back.
Great.

Chopper
Activity Score 1013
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