Advertisement

Berlin

Campaign
Agency Network: 
Published/Aired: 
March 2010
United Way:  Berlin

Description

Print advertisement created by McCann, Brazil for United Way, within the category: Public Interest, NGO.

Caption

No one can change the world alone.

Advertising Agency: McCann Erickson, São Paulo, Brazil
Creative Director: Alexandre Okada, Tales Bahu
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
Log in to post comments
R U serious's picture

Really?

What about that Chinese guy who stood in front of the tank?

What about Alexander? Hitler? Napoleon?

Weak concept, weaker visuals.

R U serious
Activity Score 418

Say my name, say my name...

Marlus Lau's picture

Well, actually Hitler, Napoleon and Alexander were not alone. They had the entire political system with them. And that is a lot of people.

It's an interesting ad, but it surely has nothing new.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
R U serious's picture

Okay, they had the entire system with them at a certain point, but they all started from scratch. Mainly Napoleon after he came back from the island...

...and what about the Chinese guy? lol

R U serious
Activity Score 418

Say my name, say my name...

Carlos45's picture

It's a nice job! Cannes for sure. Hitler? Are you mad, man?

Carlos45
Activity Score 9
Banif80's picture

True! Remarkable campaign!

Banif80
Activity Score 9
TICO950's picture

I love it!!!

TICO950
Activity Score 6
Luana.poli's picture

Best ad of the month!!!

Luana.poli
Activity Score 9
TRIO RU's picture

Good Ad!

TRIO RU
Activity Score 6
sophia_uk's picture

Great picture! Love this campaign.

sophia_uk
Activity Score 28
Guile589's picture

Great Campaign!

Guile589
Activity Score 12
MKR25's picture

Very Good!!! Very True!!!!

MKR25
Activity Score 15
BanesFG's picture

Good Campaign!

BanesFG
Activity Score 12
YTR56's picture

very effective!

YTR56
Activity Score 12
Pedrobsr's picture

@are u serious. Please, reflect. If the Chinese guy had been lonely, the tank would go straight without any problems.

So please: Be serious.

Pedrobsr
Activity Score 2
Guest's picture

do you really think that the chinese guy is still alive?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now