Pope

Campaign
Agency Network: 
Published/Aired: 
April 2014
THT Safety Doors:  Pope

Description

Print advertisement created by SOME, Brazil for THT Safety Doors, within the category: Professional Services.

Caption

Keeping Distances

Advertising Agency: SOME, Brasília, Brazil
Creative Director: Thiago Rezende
Art Director: Davi Caramelo
Copywriter: Thiago Rezende
Illustrator: Bigod
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NY Belfry's picture

I don't think I fully understand the concept. It looks like the opposite of what the ad is trying to achieve.

NY Belfry
Activity Score 1043
Other at City College of Technology
is already taken's picture

I think that what they want to show is that this company will keep a thief so far away from your home like a pope of a brothel. Isnt it?

is already taken
Activity Score 69
is already taken's picture

I think that what they want to show is that this company will keep a thief so far away from your home like a pope of a brothel. Isnt it?

is already taken
Activity Score 69
ddrown's picture

Then why is he right in front of it? I understand the ads, but I don't think they are executed correctly.

ddrown
Activity Score 7
kleenex's picture

poor execution is right.

kleenex
Activity Score 58777
Web Designer/Developer
Patrycja's picture

For me it's clear!

Patrycja
Activity Score 25
damnson's picture

No, it's a pretty weak idea actually.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

Somebody's gonna take offence...

Pete R.
Activity Score 3412
Illustrator
takerisks's picture

Hello fellows, please this is just advertising. I have fun seeing the attempt to complicate something that has as a primary objective entertaining (to sell). Because the pope is in front of the brothel if he would ever? For the same reason that animals speak in advertisements and in this case, the pope is there to demonstrate that he would never enter into a brothel, like a thief in the house of someone with this product. Come on. We should try to criticize less and do more and do better? I agree that the illustration could be better finished, but the idea is there and egos part, is good.

takerisks
Activity Score 13
NY Belfry's picture

Without criticism, how will we do more and do better?

NY Belfry
Activity Score 1043
Other at City College of Technology
Digitalchica's picture

The idea that the Pope would not enter a brothel is pretty weak. Did Jesus not only speak to the prostitute but hung out with her even though others would not? So why would the Pope not go wherever he's called to be in order to save souls? Then this is supposed to be a door ad? really? So where's the illustration of the doors? Honestly, I think this is less of an add and more like artwork that the designer is trying to push off as an ad.

Digitalchica
Activity Score 18
Web Designer/Developer at Self Employed |

... Girls Do Design ...

baliais's picture

What I see is the priest is entering it, misleading execution

baliais
Activity Score 2614
Graphic Designer
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