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Majestic

Jersey Day

Agency: Dunn&Co.

Description

Jackie Robinson breaking the color barrier. Joe DiMaggio's unbreakable hit streak. Ripken¹s 2,632 consecutive games. They didn't happen in a stretch fit oxford. They happened in a baseball jersey. So it's high time it had its own day. That's why we're helping Majestic and teams like the Red Sox launch the first annual Jersey Day, Friday, May 2nd. The fully integrated campaign includes TV, radio, web, in-stadium POP, retailer promotion, PR and more.

This professional campaign titled 'Jersey Day' was published in United States in April, 2014. It was created for the brand: Majestic, by ad agency: Dunn&Co.. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 9 years ago.

Credits

Advertising Agency: Dunn&Co., Tampa, USA
Chief Creative Officer: Troy Dunn
Creative Director / Copywriter: Glen Hosking
Art Director: Michael Kovalchick
Director of Photography: Heidi Little
Editor: Christa Polstein
Account Executive: Kate Grooms
Sound Design: Sound Asylum

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