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Wet pussy

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by DDB, Argentina for Taringa!, within the category: Media.

Caption

Let kids stay kids.
Use parental control.

Advertising Agency: DDB, Argentina
General Creative Directors: Pablo Batlle, Hernan Jauregui
Creative Director: Fernando Tchechenistky
Art Director: Facundo Varela
Copywriter: Adrian Piattoni
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omarjongar's picture

nice concept, weak art direction !

omarjongar
Activity Score 90
Art Director at Kijamii
MidasTouch's picture

Realisation is a bit weak indeed, but the idea is cool.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture

The idea is just as weak (or at least old) as the art direction. I didn't know "wet pussy" was a popular search term with kids.. Maybe Puss in Boots. The gray background is ghastly.

atb2005
Activity Score 13557
Rasty's picture
Rasty
Activity Score 27
Copywriter
shahidali's picture

Excellent from the effectiveness point of view.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

abake's picture

But if this is from/for Argentina, what word did they use in Spanish? "Gatita Mojada" is nowhere near "Wet Pussy"...
At any rate, the ad isn't meant for kids, so it's irrelevant what a popular search for kids is.

abake
Activity Score 1262
RMG Connect Colombia
chouette's picture

agree!

chouette
Activity Score 69
robertorcruz's picture

una excelente combinación de imagen con redacción.

robertorcruz
Activity Score 6
universidad central
shaun1800's picture

Best ad I've seen in ages. Awesome!

shaun1800
Activity Score 293
Copywriter
ace85le's picture

I think it's cheesy haha sorry. But at least they tried.

ace85le
Activity Score 3935
Marketing Manager |

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jasonads's picture

like the concept, hate the art direction

jasonads
Activity Score 47
purshotham's picture

neat art direction..

purshotham
Activity Score 457
bones's picture

pretty good!

bones
Activity Score 24
Copywriter
HappyHour's picture

Cheap attempt. Why would a kid search for "wet pussy"?

HappyHour
Activity Score 2381
denize's picture

maybe AD could be better but i stilll love the idea

denize
Activity Score 81
Creative Director
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