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Bike

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Garbergs, Sweden for Svenska Spel, within the category: Gaming.

Caption

Or simply submit your lottery numbers at svenskaspel.se

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johanna Reis
Photographer: Kalle Gustafsson
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Highest Rated

manumartin5's picture

nice photography, but the concept is not coming out.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
jackmancer2017's picture

Lost in translation? It's a bit vague. Lottery wants to show it's high chance of winning, instead it shows this?

jackmancer2017
morse's picture

Dramatic. Pretty good campaign.

It shows if you want to get out of the snow buy a ticket, then head to Hawaii.

morse
Activity Score 18087
Art Director |

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manumartin5's picture

nice photography, but the concept is not coming out.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
sarath.G's picture

no...............

sarath.G
Activity Score 14
Web Designer/Developer
Sdb's picture

Is it so difficult to pull a byk out of snow?

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
luispiter's picture

i dont like

luispiter
Activity Score 2756
comunication
Prakash Jayashanmugam's picture

Simply neat.. Good Shot

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

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JKW's picture

Seems like the concept is lost on most people. The idea is NOT that you can get out of the snow by winning the lottery. The idea is to show that you can simply submit your lottery number online instead of heading down to the bookmaker in the snow. It's not the idea of a lifetime, but it's not "really bad".

JKW
Activity Score 227
Art Director
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