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Roadsigns

Campaign
Agency Network: 
Published/Aired: 
November 2010
SJ:  Roadsigns

Description

Print advertisement created by King, Sweden for SJ, within the category: Transport.

Caption

X 2000. High-speed train.
Effortless travel.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström
Art Director: Alexander Elers
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Highest Rated

CuriousPencil's picture

Straight to the point (at high speed...). Lovely and worth emulation. Expect to see the same concept everywhere,

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Perfect message.

Guest
Cheerriiee's picture

simple , easy to process

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

zooober. liked it.

Guest
ambareesha's picture

zooober. message is clear. like it.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

rajesh_keyaar's picture

nice clear

rajesh_keyaar
Activity Score 236
Guest's picture

good to be clear but for me is too simple

Guest
New Nice and Fun's picture

Simple is nice here !

New Nice and Fun
Activity Score 377
onepointer's picture

Easy to catch, I like it

onepointer
Activity Score 13
Graphic Designer at Jeddah - KSA
CuriousPencil's picture

Straight to the point (at high speed...). Lovely and worth emulation. Expect to see the same concept everywhere,

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Nice. And in all great advertising they avoid mentioning the downside.
Once you're at Gothenburg central station, what do you do? Me? I'll go by car thank you!

Guest
Francesco1n's picture
Francesco1n
Activity Score 73
Art Director
Guest's picture

It's not similar, it's copy paste

Guest
Guest's picture

It's exactly the same!!! I don't get how this ad is not rated a lot lower. When something is already done, it's worth less than my shirt! Deserves a -3!

Guest
Dzsoi's picture

You must be kidding... that one is saying women think ahead of their whole life, while men just care about getting laid.

Dzsoi
Activity Score 8611
Copywriter
Francesco1n's picture

In both we have the solution to a problem with two different kind of approach. "Thank God you took high-speed train"; "High-simplicity men:
easier life". Interchangeable.

Francesco1n
Activity Score 73
Art Director
Guest's picture

I like the concept but am bothered by the overall art direction. Something about the layout bugs me, not sure what it is. Maybe have them travelling horizontally, and have the left side winding up and down while the train is a straight line? That might drive the point home. There aren't that many detours on my long trips.

Message is on point regardless.

Guest
Yarp's picture

Like.

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

superb

Guest
Sdb's picture

Beautiful.. Love it

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shah wali jan's picture

Perfect message

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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