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Singular - Michael Jackson, Beyonce

Agency Network: 
Published/Aired: 
May 2019
Singular: Singular - Michael Jackson, Beyonce
Singular: Singular - Michael Jackson, Beyonce
Singular Print Ad - Singular - Michael Jackson, Beyonce
Singular Print Ad - Singular - Michael Jackson, Beyonce

Description

Advertising series highlighting that being singular is the best choice in allusion to the name of the company.

Caption

Being singular may be the best choice.

Advertising Agency: G Marketing, Fortaleza, Brazil
Creative Director: Carlos Gama, Emmanuel Brandão
Art Director: Victor Rocha
Copywriter: Thiago Pereira
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Puffs Ultra Soft's picture

Clever use of the brand name. However, I question whether putting up the group/individual names was necessary--they're recognizable enough. Might've given Singular more room to feature the tagline and really highlight their company name.

Puffs Ultra Soft
Activity Score 70
Copywriter
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