José de San Martín

Agency Network: 
July 2010
Revista Noticias / Editorial Perfil:  José de San Martín


National heroes are usually represented in coins, statues or history books.Always holding the same heroic poses. Always riding on horseback or looking at the horizon. For Argentina's bicentenary independence celebration, El Almacen Buenos Aires chose to represent their national heroes in an original way that was never seen before. They were shown as ordinary guys doing everyday activities. Like you. Like me. Until they decided to make a difference.

Print advertisement created by El almacen/bue, Argentina for Revista Noticias, within the category: Media.


José de San Martín
Was an ordinary guy until he decided to make a difference.
How do you want to be remembered in a hundred years time.
Revista Noticias

Advertising Agency: El almacen/bue, Argentina
Director: Omar Bello
Creative Directors: Caio Lucini, Daniel Onorato
Art Directors: Benjamín Sepúlveda, Tomás Bres Bullrich
Copywriter: Richar Ayerza
Illustrator: Santiego Caruso
Account manager: Gonzalo Piaccentino
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Guest's picture

jaja muy bueno san martin jugando al truco, nunca me lo imagine así, muy buena campaña, muy inteligente y muy bien resuelta

Guest's picture

Nice art

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