Description
Print advertisement created by Staff, Brazil for Princesa, within the category: Food.
Break free from guilt
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio
Haha extreme. I like it.
Brazilian advertising, for the most part, is tutto fumo, niente arrosto or all sizzle, no steak. Is this the right way to advertise what appears to be low carb bread? It's stupid. Sorry.
ha-ha, funny! Every "overweight" person should like this. It speaks the truth. When I eat something that's not diet, I regret it. Congrats!
funny and had lots of truth re guilt...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Never heard of this agency. Never heard of this client. Never heard of the creative team. But this is really good. I guess brazilian advertising is full of surprises.
pretty good art direction, love the approach
Evil Bread! Where's Bruce Campbell when we need him??
Creative and creepy, not appetizing though.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
I see where they were going with this but it went off the rails at some point
Makes me wanna throw up. Not exactly the reaction you would want for a food ad.
Torturing your brain with guilt.
not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?
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