ADVERTISING

Edding

Wall of Fame, Falansh, Wall of Fame, Haze, Wall of Fame, ...

Agency: Kempertrautmann

Description

The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.
Advertising Agency: kempertrautmann gmbh, Hamburg, Germany

This professional campaign titled 'Wall of Fame, Falansh, Wall of Fame, Haze, Wall of Fame, ...' was published in Germany in December, 2011. It was created for the brand: Edding, by ad agency: Kempertrautmann. This Print medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted almost 11 years ago.

Credits

Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers

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