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Agency Network: 
Published/Aired: 
May 2020
Prensa Callejera: Crosses
Prensa Callejera: Crosses
Prensa Callejera: Crosses
Prensa Callejera: Crosses
Prensa Callejera Print Ad - Crosses
Prensa Callejera Print Ad - Crosses
Prensa Callejera Print Ad - Crosses
Prensa Callejera Print Ad - Crosses

Description

In this catastrophic pandemic we have been able to notice bad decisions by some leaders of different countries, leaving aside the recommendations of the WHO (World Health Organization) and putting the lives of citizens at stake. The idea of the campaign is to raise awareness of the seriousness of the situation at a global level, denoting the high number of deaths that has revealed the consequences of prioritizing an economic model over health, in this very special case exposing citizens to the rapid spread of the virus without taking into account what is most relevant to which the health authorities have focused, social isolation as a primary measure to minimize cases of contagion.

Print advertisement created by Avión de papel, Argentina for Prensa Callejera, within the categories: Media, Public Interest, NGO.

Caption

Consequences of prioritizing an economic model over health in a pandemic.

Advertising Agency: Avión de papel, Córdoba, Argentina
Creative Director: Lucho González
Copywriter: Laura Cáceres
Art Director: Luis Magnani
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