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Agency Network: 
Published/Aired: 
July 2018

Description

A campaign highlighting the effects on the environment of the plastic bag as part of campaigning for Plastic Bag Free World and ‘Plastic bag free day.' To counter the well known ‘Bag for life’ initiative, we created ‘Bag for death.' With so many marine deaths attributed to plastic bags, the aim was to stigmatize single use bags by labelling them in an overly-dramatic way.

Print advertisement created by One Black Bear, United Kingdom for Plastic Bag Free World, within the category: Public Interest, NGO.

Caption

320,000 plastic bags are choking our planet every second. Avoid further suffocation. Keep plastic bags away from people, animals and the planet. Choose a bag for life, not a bag for death.

Advertising Agency: One Black Bear, Birmingham, UK
Creative Directors: Richard Elwell , Jon Harrison
Art Direction: Jason Vinny Vinciguerra, Jon Harrison
Copywriting: Jason Vinny Vinciguerra, Richard Elwell
Retoucher: the-bunker.com
Photographer: stock
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feysal's picture

Not bad very clean art direction and copy. Not sure though the broader massage of choking the planet comes out at 1st glance. The top pf mind take out is they are dangerous to us directly.

feysal
Activity Score 2595
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

kleenex's picture

Well the concept is simple and I think you will look at the ad once.

kleenex
Activity Score 54799
Web Designer/Developer
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