Plastic Change • Plastic Pollution Coalition • Plastic Bag Free World
Say No to Plastic – You Have to Bear Your Own Sins
Agency: NEO - The Creative Company
"নিজের পাপ নিজেকেই বইতে হয়".....You Have to Bear Your Own Sins
Description
World Environment Day 2025 Campaign
Agency: Neo – The Creative Company
This campaign confronts a harsh truth: our everyday plastic consumption leaves behind consequences we cannot escape. The visual metaphor — a man carrying himself in a plastic garbage bag — represents the personal accountability each of us must face. The line in Bengali, "নিজের পাপ নিজেকেই বইতে হয়" (You have to bear your own sins), turns the lens inward and makes the damage intimate. We are both the creator and the carrier of the burden. By choosing plastic, we are choosing to pollute the same world we live in— harming not just the planet, but our own future. The visual is clean, symbolic, and unsettling by design — drawing attention to the fact that environmental destruction is not a distant issue, it is deeply personal.
This piece was developed for World Environment Day 2025, as a reminder that the first step toward global healing is personal responsibility.
This professional campaign titled 'Say No to Plastic – You Have to Bear Your Own Sins' was published in India in June, 2025. It was created for the brands: Plastic Bag Free World, Plastic Change, and Plastic Pollution Coalition, by ad agency: NEO - The Creative Company. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted 15 days ago by Creative Director: Biswarup Nath of Neo-The Creative Company.
Credits
Agency - NEO - The Creative Company
Founder: Nirmalya Majumderorrow
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra,
Editor: Dipika Das
Client Servicing: Vineeta Jain, Amanda Banerji
www.neocreative.in
