Macmillan Cancer Support

Whatever you need

Agency: AMV BBDO


New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer.
One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services.
In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis - such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community.

This professional campaign titled 'Whatever you need' was published in United Kingdom in April, 2022. It was created for the brand: Macmillan Cancer Support, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 years ago.


Creative Agency: AMV BBDO
CCO: Nicholas Hulley, Nadja Lossgott
Creative Director: Michael Jones, Thomas Hazledine
Agency Planning Team: Sam Williams, Tom White
Agency Account Team: Alex Bird, Charlotte Oram, Rachel Dymond, Dan Sanderson
Agency Producer: Ellie Gibb, Louisa Frost
Media Agency: Zenith
Media Team: Ingrid Leddin, Tim Payne, Jade Holmes
Production Company: Knucklehead
Director: Charlotte Regan
Photographer: Sue Parkhill
Production Co. Producer: Francis Mildmay-White
DOP: Christopher Sabogal
Casting: Anna McAuley
Edit: Marshall Street Editors, Owen O’Sullivan
Post-production: Time Based Arts
Sound studio: 750mph

Tide and Doctor...


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