We were inspired by those who risk, rather than those who comply. Those who prefer to have wings, rather than their feet on the ground. Those who do not care about good manners and do things their own way. We were inspired by the different, to speak of a beer naturally different, because regular is boring.
This professional campaign titled 'Regular is Boring' was published in Portugal in December, 2017. It was created for the brand: Sagres Radler, by ad agency: Grand Union. This Print medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 4 years ago.
Advertising Agency: Grand Union, Lisbon, Portugal
Creative Director: Alexandre Rodrigues
Art Director / Illustrator: Filipe SJ
Copywriter: Mariana Machado
Strategy Project Management: Christopher Halder
Management Support: Erica Antunes
Copy Support: Ricardo Carvalho