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Wingadium Leviosa

Campaign
Published/Aired: 
June 2018

Description

When we read, we tend to create mental images of stories as they unfold. But unfortunately, some of the more complex words like spells can be hard to imagine. Penguin Audio Book adds an extra dimension to storytelling by emphasizing the right letters, giving words their proper intonations. This helps the listener imagine the right scenarios.

Print advertisement created by Miami Ad School, United States for Penguin, within the category: Recreation, Leisure.

Caption

Win-gaar-dee-um lev-ee-ohh-sa. You see better with your ears.

Advertising School: Miami Ad School, USA
Creative Director: Savina Mokreva
Art Director / Copywriter: Myriam Ben Romdhane
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