Real News

School: Miami Ad School


Fake news is more common than ever before. And because of it, people are extremely skeptical about what is shared in the media and what is happening in the world. So, to prove its audience that the BBC is in fact a reliable source, we made a tool to get collaboration in our news by the most reliable sources: the people that actually lived the facts.

This student campaign titled 'Real News' was published in Brazil in April, 2018. It was created for the brand: BBC, by ad school: Miami Ad School. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director: Kauê Barbosa Novaes
Copywriter: Felipe Quinteiro


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