Description
Print advertisement created by Bolero, Brazil for Oceani, within the category: Transport.
Creative Director: André Mota
Art Director: Davi Távora
Copywriter: Thiago Cruz
took a second to get that aha moment, but now it's pretty funny.

nice idea!!!! bade execution!!!!!
http://jorgekubrusly.carbonmade.com
Good ad!

*Very* subtle. Love it.
pretty idea but not very clear in the same time
For better coconut
I knew I was missing something and after a second closer look, I finally got it. Okay, I may not be the sharpest tool in the shed, but I hate it when I have to think too hard to get it. Makes me confront my weaknesses.

bade execution

sorry...didnt get it....Helpppp!

Done three years ago for QANTAS Holidays by SO&M, Sydney.

Worst-Photoshop-Ever Award II
Don't any of you criticizing the photoshop work get bored of that? Just curious because it's pretty dull to constantly read it.
I like the ad and I like that it's subtle. I think the execution was handled just fine.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -