Agency Network: 
April 2010
Oba:  Cooker


Advertising Agency: Bronx, Curitiba, Brazil

Print advertisement created by Bronx, Brazil for Oba, within the category: Retail Services.


Hot Wheels fire truck. Get yours.

Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
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Geimima's picture

why fire trucks only?

Activity Score 822
Art Director at Trimedia Imaji |

life is a playground

atb2005's picture

I think someone needs to "extinguish" the entire campaign. It's mildly funny, but still. It looks more like an ADULT toy campaign. Remove Oba (which makes toys), and you'd never be able to guess this is a toy ad. Toys are for kids; keep that in mind as you brainstorm.

Activity Score 13489
IRONWORKS's picture

The ideas are really work and i dont think it looks like an ADULT toy campaign.

As you know kids now a day are full of imagination, so is a GREAT idea!!!

Activity Score 218
Graphic Designer at NagaDDB, Malaysia.
sirvan's picture

Hot Wheels ads are the new condom ads. They've been done. 1000 times. And much, much better than this.

Activity Score 29754


"I love some things, and don't love some other things."

TexasH's picture

Security check: if you extinguish fire from a gaz gaz still goes out?

Activity Score 353
Matt Tonkin's picture

So when the kid gets the fire truck they play around the stove elements? Yah thats just a great plan isn't it. doesn't appeal to any target for the product, not the kids or the parents, looks like a portfolio filler that went very wrong.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
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