Agency Network: 
October 2018
Nutristar: Rooster


Diet plays a key role in keeping cattle healthy and maintaining the quality of the milk they produce. This is why Nutristar selects feed and fodder able to guarantee both animal wellbeing and efficient production. Nutristar’s 2018 communication campaign transmits a simple yet incisive concept: if the food is top-quality, other animals will want to eat just like the cattle – or rather, they’ll want to be just like the cattle.

Print advertisement created by Auiki, Italy for Nutristar, within the category: Industrial, Agriculture.


Everybody wants to be a cow.

Advertising Agency: Auiki, Reggio Emilia, Italy
Creative Directors: Simone Galloni, Simone Risola
Art Director: Nausicaa Amovilli
Copywriter: Giulia Giordano
CGI / Photographer: Hyperactive Studio
Account Manager: Claudio Lacetera
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