Radio Rock

From Gradle to Grave

Agency: 358


Radio Rock’s voices Sainio & Moisio and the heavy-metal legend Klaus Flaming starred in a campaign that launched Radio Rock’s new musical position and attitude. 100% ROCK – full throttle from the cradle to the grave. Finland is after all a country where we’re born with metal music in our blood.

This professional campaign titled 'From Gradle to Grave' was published in Finland in October, 2018. It was created for the brand: Radio Rock, by ad agency: 358. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Antti Salminen
Copywriter: Antti Tähtinen
Production Company: Lucy Love Stories
Director: Johannes Salonen
DOP: Hena Blomberg
Photographer: Kari Ylitalo
Producer: Jenni Jauri
Sound Design: Akseli Soini
Grade: Petri Falkenberg / Grade One
Animation: Annika Sorjonen
Still Photography:Kari Ylitalo
Marketing Manager: Laura Hyvärinen
Program Manager: René Mäkinen
Marketing Planner: Heli Annala
Radio Hosts: Klaus Flaming, Kim Sainio, Harri Moisio
Marketing Manager: Heini Häyrinen


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