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Deer

Campaign
Agency Network: 
Published/Aired: 
October 2018
Nutristar: Deer

Description

Diet plays a key role in keeping cattle healthy and maintaining the quality of the milk they produce. This is why Nutristar selects feed and fodder able to guarantee both animal wellbeing and efficient production. Nutristar’s 2018 communication campaign transmits a simple yet incisive concept: if the food is top-quality, other animals will want to eat just like the cattle – or rather, they’ll want to be just like the cattle.

Print advertisement created by Auiki, Italy for Nutristar, within the category: Industrial, Agriculture.

Caption

Everybody wants to be a cow.

Advertising Agency: Auiki, Reggio Emilia, Italy
Creative Directors: Simone Galloni, Simone Risola
Art Director: Nausicaa Amovilli
Copywriter: Giulia Giordano
CGI / Photographer: Hyperactive Studio
Account Manager: Claudio Lacetera
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Highest Rated

SkipIn5's picture

Great art. But the product benefit is missing. How are the non-ad folks supposed to react to this? What's the call-to-action?

SkipIn5
Activity Score 137
Creative Director
kleenex's picture

I like.

kleenex
Activity Score 56894
Web Designer/Developer
SkipIn5's picture

Great art. But the product benefit is missing. How are the non-ad folks supposed to react to this? What's the call-to-action?

SkipIn5
Activity Score 137
Creative Director
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