Agency Network: 
May 2013
New York Lottery:  Toupee


Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.


It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say "play it straight" to win up to $5,000.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
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Highest Rated

certaintly's picture


Activity Score 3984
jackmancer2017's picture

Can you buy such a car for $5,000? Would be nice if it also showed what to do with the prize, but the idea still regardless. Solid job.

Activity Score 6992
Copywriter at Editor/Student
certaintly's picture


Activity Score 3984
kleenex's picture

These ads are just not doing it for me.

Activity Score 58777
Web Designer/Developer
Peter Frank's picture

I've seen much better ads with this briefing.

Peter Frank
Activity Score 532
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