New York Lottery

Meet a New Breed of Scratch-Off Game

Agency: McCann Worldgroup


Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars?
The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.

This professional campaign titled 'Meet a New Breed of Scratch-Off Game' was published in United States in April, 2022. It was created for the brand: New York Lottery, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted about 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.


Advertising Agency: McCann New York, United States of America
Co-Chief Creative Officer: Shayne Millington
Co-Chief Creative Officer: Pierre Lipton
SVP, Executive Creative Director: Dominick Baccollo
SVP, Executive Creative Director: Jason Ashlock
Associate Creative Director: Noah Benezra
Associate Creative Director: Antony Rush
Senior Art Director: Gina Senese
VP, Creative Director, Ticket Design: Kiko Mattoso
VP, Creative Director, Ticket Design: Rafa Segri
Associate Creative Director, Ticket Design: Noah Benezra
Associate Creative Director, Ticket Design: Antony Rush
Associate Creative Director, Doggy Tracks: Noah Benezra
Senior Art Director, Doggy Tracks: Gina Senese
Senior Art Director, Doggy Tracks: Sarah Wagner
Head Of Production, McCann NY: Aaron Kovan
SVP Executive Music Producer, McCann NY: Eric Johnson
Music Producer, McCann NY: Colleen Dahlstrom
Junior Music Producer, McCann NY: Madison Rowe
Business Manager, McCann NY: Natalie Hernandez
Talent Manager, McCann NY: Krenzy Varga
Talent Manager, McCann NY: Jessica Gelbart
Senior Traffic Manager, McCann NY: Mark Kaufman
Traffic Manager, McCann NY: Sabrina Natalio
EVP, Executive Account Director, McCann NY: Nikki Maizel
VP, Account Director, McCann NY: Molly Vossler
Senior Account Executive, McCann NY: Christina Harman
Account Executive, McCann NY: Ana Gonzalez
Senior Project Manager, McCann NY: Ann-Marie Abril
SVP, Group Strategy Director, McCann NY: Laura Frank
VP, Strategy Director, McCann NY: Emily Brown
Senior Strategist, McCann NY: Billy LePage
Associate Social Strategy Director, McCann NY: Kara Haynesworth
Community Manager, McCann NY: Jordana Judson
Director, Ruckus Films: JJ Adler
Managing Director, Ruckus Films: Greg Jones
Head Of Production, Ruckus Films: Sabrina Mossberg
Producer, Ruckus Films: Matt O’Shea
Production Manager, Ruckus Films: Moire Hurley
Editor, Cartel: Kevin Zimmerman
Assistant Editor, Cartel: Colleen McKay
Executive Producer, Cartel: Lauren Bleiweiss
Senior Producer, Cartel: Jamie Lynn Perritt
VFX Supervisor / Creative Director, Framestore Pictures: Victoria Osborn
Creative Director, Framestore Pictures: Brian Drucker
CG Supervisor, Framestore Pictures: Nate Diehl
Compositing Supervisor, Framestore Pictures: Sebastien Boulange
Compositors, Framestore Pictures: Abhishek Singh, Elaina Brillantes, Jonathan Jobin, Kane Herd
CG Animator, Framestore Pictures: Yarim Machado
CG Modeler, Framestore Pictures: Leslie Clark
CG Asset Technical Director, Framestore Pictures: Ariadna Nussberg, Leslie Clark
CG Generalist, Framestore Pictures: Ryan Robinson
Finishing Artist, Framestore Pictures: James Cudahy
Design/Animato, Framestore Pictures: Coy Yuan
Executive Producer, Framestore Pictures: Nick Fraser
Senior Producer, Framestore Pictures: Michael Brown
Production Coordinator, Framestore Pictures: Emma Eckhoff
Colorist, Company 3: Kath Raisch
Sound Designer + Mixer, Wave Studios: Isaac Matus
Producer, Wave Studios: Eleni Giannopoulos
Director, Craft: Juan Felipe Zuleta
SVP Head Of Content North America, Craft: Adam Hirsh
Senior Producer, Craft: Zoe Greene
Producer, Craft: Juan Sebastian
Editor: Matt Badger
Executive Producer: Caitlin Grady
Producer: Ryan Smith
Cco/ceo, Jsm: Joel Simon
VP/Executive Producer, JSM: Jeff Fiorello
Sr Producer, JSM: Norm Felker
Sr Producer, JSM: Andrew Manning
Producer, JSM: Sharon Cha

Royal Bank of C...


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