Idea to show freshness of McDonald's offer. It started in Warsaw and will be continued in major Polish cities during the summer.
This professional campaign titled 'The chalkboard menu' was published in Poland in May, 2013. It was created for the brand: McDonald's, by ad agency: DDB. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: DDB, Warsaw, Poland
Creative Directors: Zuzanna Duchniewska-Sobczak, Maciej Waligora
Art Director: Magdaleda Drozdowska
Copywriter: Mateusz Ksiazek
Illustrator: Pawel Kozlowski
Chalk-graffiti artist: Stefan Szwed-Strozynski
Case DOP Director: Kuba Kijowski
Agency production: Katarzyna Seyfried, Ela Mielcuch
Group Account Director: Nazar Al-Khouri
Account Manager: Anna Polka
Production company: Krewcy Krawcy
Art studio: Good Looking