ADVERTISING

New York Lottery

New York Lottery Presents the Ultimate Whodunnit

Agency: McCann

Description

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning with an epic trailer.
Together with McCann New York, the New York Lottery launched the campaign, titled $1,000,000 Premiere, with an edge-of-your-seat :30 trailer for the ultimate whodunnit – a family lottery win celebration turned Clue-style mystery when the winning $1,000,000 ticket suddenly goes missing.

This professional campaign titled 'New York Lottery Presents the Ultimate Whodunnit' was published in United States in April, 2021. It was created for the brand: New York Lottery, by ad agency: McCann. This Integrated medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted over 1 year ago by Communications Manager: Shana Blackman of McCann Worldgroup.

Credits

Advertising Agency: McCann Worldgroup, New York, United States of America
Co Chief Creative Officer McCann North America: Sean Bryan, Tom Murphy
EVP, Executive Creative Director, McCann NY: Mat Bisher
SVP, Group Creative Director, McCann NY: Jason Ashlock
SVP, Group Creative Director, McCann NY: Dominick Baccollo
SVP, Group Creative Director, McCann NY: Dan Kim
Creative Director, McCann NY: Annie Elliott
Chief Production Officer, McCann NY: Nathy Aviram
VP Executive Producer, McCann NY: Chance Bassett
SVP, Music Producer, McCann NY: Eric Johnson
Music Producer, McCann NY: Dan Gross
Music Business Manager, McCann NY: Jamie Jou
Business Manager, McCann NY: Natalie Hernandez
EVP Head Of Talent Partnerships, McCann NY: Danielle Korn
SVP Director Talent Partnerships, McCann NY: Kimberly Kress
Talent Manager, McCann NY: Gordon Corte
EVP Executive Account Director, McCann NY: Nikki Maizel
SVP Group Account Director, McCann NY: Caroline Fuller
Account Director, McCann NY: Molly Vossler
Senior Account Executive, McCann NY: Carolyn Martin
Account Executive, McCann NY: Ana Gonzalez
Project Manager, McCann NY: Michael Gonzalez
SVP, Group Strategy Director, McCann NY: Laura Frank
VP, Strategy Director, McCann NY: Emily Brown
Associate Social Strategy Director, McCann NY: Grace Freeman
Community Manager, McCann NY: Jordana Judson
Production Company: Superprime:
Director: James Gray
Head Of Production: Matt Sanders
Executive Producer: Charlotte Woodhead
Line Producer: Lisa Ruffler
Director Of Photography: Sean Porter
Production Designer: Happy Massee
Edit Company: MackCut:
Editor: Gavin Cutler
Executive Producer: Gina Pagano
Assistant Editor: Megan
Audio Post Company: MackCut: Mix By: Sam Shaffer
Colorist: Alex Bickel / Color Collective

ADVERTISING

iStock Essentials

One dollar on the wall in 4k slo...

Artist: MasterShot

iStock Essentials

Stock Tickers White

Artist: TheRadarLab

iStock Essentials

Stock Tickers Blue

Artist: TheRadarLab

iStock Essentials

Stock Values Black

Artist: TheRadarLab

iStock Essentials

Stock Tickers Black

Artist: TheRadarLab

iStock Essentials

Stock Values White

Artist: TheRadarLab

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.