Also From This Campaign 9
Description
Production Company: www.adstudio.com.br
Print advertisement created by Casa Darwin, Brazil for Melissa, within the category: Fashion.
Creative Director / Copywriter: Rodrigo Leao
Art Director / Illustrator: Jarbas Agnellis
The concept is ok. but the execution is not beautiful. it's something sureallistic painting. Not dream of woman.

It makes you look twice. It is the sort of idea that could be played with over the course of a longer campaign, building brand identity.
Zaha hadid is such a boring designer. Why does everyone get such a wide-on over her?
We're going to need more lube.
Only a jealous, talentless hack would describe Zaha Hadid as boring.

Personally, I love Hadid's work, but face it: this pretty much screams "I did it for the cash!".
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
They have better looking shoes on the website, why did they have to go with these? The ad looks like cheap CGI done in Poser and the logo's so 1995 with the bevel.
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I think, therefore... yeah.
The colour and background look staid - perhaps not suiting a high-fashion product?
~~this paranoid survived!~~