Making of the animation made with 350 thousand de Post-it notes
Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.
This professional campaign titled 'Making of the animation made with 350 thousand de Post-it notes' was published in Brazil in August, 2011. It was created for the brand: Melissa, . This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 11 years ago.
Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame