Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours. In order to advertise that, Mcdonald’s launched a new print/OOH starting November/2018. Playing around with clock watch faces as it’s source of inspiration, Leo Burnett /Thjnk achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit their restaurants and enjoy a good Big Mac, Fries or even a McMuffin or a Chocolate Sundae.
Print advertisement created by Leo Burnett, Germany for McDonald's, within the category: Food.
Chief Creative Officer: Andreas Pauli / Leo Burnett
Chief Creative Officer: Armin Jochum / Thjnk
Executive Creative Director: Jörg Hoffmann
Creative Director: Florian Fehre
Lead Creative: Gustavo Nardini
Art Directors / Illustrators: Gustavo Nardini, Marco Sodano
Account: Netti Weber