Farewell to Boring Beer

Agency: BBDO


Challenge: hike is a mass market beer, produced by one of Ukraine's biggest breweries. It needed a redesign of its completely outdated, 14-year-old label. The brand wanted to compete with the new kings of the market – craft beer, cidre and hard lemonade. So the label needed to stand out and be visible and strong.
Solution: A simple, edgy visual identity that's revolutionary in the category. We removed all the ‘beer’ cliches – no hops, no mills, no barrels. This allowed the brand to achieve a minimalistic identity while maintaining a bold, punchy and expressive visual code.

This professional campaign titled 'Farewell to Boring Beer' was published in Ukraine in November, 2018. It was created for the brand: hike, by ad agency: BBDO. This Design medium campaign is related to the Alcoholic Drinks industry and contains 10 media assets. It was submitted over 3 years ago.


Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Executive Creative Director: Anze Jereb
Creative Director: Denis Keleberdenko
Art Directors: Mariia Plotnikova, Rostyslav Vyshnevyi
Copywriter: Dima Kishka
Designers: Andrii Kosmeniuk, Ihor Chalyi
Head of studio: Mariia Teterin
Motion Designer: Oleksiy Katruk
Producer: Oleksandra Huliai
Client Service Director: Iryna Danylevska
Account Director: Maryna Kytaeva
Account Managers: Anna Volovytska, Anastasia Bezhevets


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Young Woman with Backpack Outdoors

Artist: SeventyFour

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Brecon beacons landscape

Artist: WLDavies

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Young couple of hikers bound up ...

Artist: AscentXmedia

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A traveler girl with a backpack ...

Artist: Mikhail Sotnikov

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Family with small children hikin...

Artist: Halfpoint

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Young African Family Enjoying Th...

Artist: vgajic

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