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Guest's picture

It is nice to see the occasional advertisement that isn't absurdly obvious. Not that this is necessarily a Rubik's Cube, but still, subtlety makes a welcome change.

Guest
AssassinX's picture

Totally agree with you.

AssassinX
Activity Score 1329
Guest's picture

Is it a real ad though, or scam?

I mean what does it say to you? It's just bragging.

This tone works for the economist, but McDonald's? The type of people who this humour will hit with I doubt are MickeyD fans.

And MickeyD fans, IMHO, couldn't give a shit about this ad. Just give them a fag and Big Mac.

Guest
Anonymous Author's picture

A graphic example of the merits of simplicity.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

art.vs.commerce's picture

simple yes. little boring, yes.

art.vs.commerce
Activity Score 566
Art Director
Billoughsby's picture

I'm lovin' it.™

And of course, it's from over the waters.

In America, we see two sorts of McD's ads:
1) the closeup of food
or
2) the people shot meant to reassure us that we're cool for choosing McD's.

I'll take this any ol' day. Why not.

Billoughsby
Activity Score 5154
Art Director |

That's it.

LeeHarvey's picture

Very well put and I absolutely agree mister Billoughsby.

LeeHarvey
Activity Score 3045
Creative Director
Migzter13's picture

minimalist ftw

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

It makes McDonald's look far away and inconvenient. I'd save so much more time if I went directly to B.

Guest
Guest's picture

oh my god!!! are you kidding? that´s a closed-minded client remark.
You love McDonalds so much that you do not mind to go further to get one, even if it´s not in your path.

Guest
atb2005's picture

Such a sweet "little" ad. I agree with Billoughsby. This ad would never run in the States where McDonald's advertising is beyond pedestrian.

atb2005
Activity Score 13557
Jupiter's picture

burger-eating people wouldn't understand this ad...unless you're a burger eating ad man.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

AmOgodzzz's picture

Hah, you'd be surprised. Outside the US, McDonald's is for sophisticates with refined palates. Cleanest (and most expensive) McD's franchises I've ever seen were in Europe and the Middle East. Dirtiest one ever is off Hollywood Boulevard. Gave me a magnificent case of food poisoning.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

its not about you OR where you've been to OR cleanliness issue dude...i'm talking about the ad...haiiizzz!

Guest
Jupiter's picture

its not about you OR where you've been to OR cleanliness issue dude...i'm talking about the ad...haiiizzz!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Doyke's picture

Midnight maccas run :D

Doyke
Activity Score 6
Guest's picture

maybe im a little sleepy today but i really dont get this ad!!
can anyone explain please?

Guest
Guest's picture

Shortest distance between two point is McDonald's?

Guest
Guest's picture

I don't like it either. No hook for me.

Guest
Tero Ylitalo's picture

A semi-clever ad, I like. However, take off the arrows and the ad is even more interesting.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
helvet.lang's picture

wow,

the economist mac donald..
Cool but some doubts about the target...

helvet.lang
Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

dadada's picture

:(

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Guess there is no delivery service in Croatia...

Guest
andyStock's picture

Hmmm, not sure about this. I thought McDonalds prided themselves on their convenience. This advert makes it seem to me that if I fancied a McD's I would have to drive miles out of my way in order to get one. Not very convenient at all. Maybe I will go to my local KFC instead?

andyStock
Activity Score 666
Guest's picture

'Trying to be Creative' kind of ad.

Guest
Guest's picture

I think the point being that McDonalds will help you on your way from 'A' to 'B', to re-fuel, re-vitalise and re-energise you on your journey. Well, that's what I take from it anyway. The positioning of the 'A' and 'B' I agree are not well thought out as any idiot can see that it would be far easier just to go to 'B'! Nice idea, rushed execution.

Guest
Dzsoi's picture

McDonalds is re-positioning itself as an exclusive, hard-to-get brand? I really thought it was cheap and all over the planet (I have been to Croatia, they are not short on McDs either). And I agree - a 'trying to be creative' ad with a lame thought and a tiny idea how to simplificate that lame message.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

Once again, I'd have to disagree with my good friend Dzsoi. First, what is the thought here? And then, why is it lame? The thought is that going from point A (say, home) to point B (say, work) always involves a stop at McDonald's; hence. we have "desire" or the desire to get your favorite latte or burger from MD's, no matter how busy you might be. I agree that the ad is festivalish or "too" creative. That does not make it lame though. Finally, I find it funny when people say the "sheep" won't get the ad, referring to the uneducated or what? Who said that a college educated individual with a solid career can't or shouldn't frequent MD's??

atb2005
Activity Score 13557
Guest's picture

Those insights are well and good, but is the average consumer (or whomever the target of the ad is) going to actually put those pieces together at a glance? Another example of advertising that speaks ONLY to advertisers. People don't stop to read ads and analyze them on an academic level like you've just done. They look at something and move on.

Guest
Guest's picture

I don't know. This thought doesn't really suit McDonalds as many of us have said + the execution is so poor & cheap. Maybe making a by-pass at a restaurant on the way from A to B is not bad, but there have to be a more creative and elegant visual to express that. And no, I won't think about it to prove my point as long as I am not payed for this ;) It's not an easy one, I admit.

Guest
Dzsoi's picture

It was my comment :)

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

No, it wasn't. Your comment was "lame thought". His or her comment is there has to be a more elegant way...

atb2005
Activity Score 13557
Dzsoi's picture

It was me, just not logged in, my friend :) I admitted maybe not the thought is lame but the execution and the cheap visual idea made it look lame.

Dzsoi
Activity Score 8611
Copywriter
thedesignaddict's picture

It's a nice idea, but the sheeple won't understand it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shahidali's picture

Amazingly simple and delicious:-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

There's a McDonalds everywhere. I've never had to go out of my way for one.

Guest
silvi's picture

We are talking about McDonalds, people. They doesn´t need this kind of messages. People in the street doesn´t understand.

silvi
Activity Score 4172
Copywriter
Sushi lover's picture

I got the message right away, it is clean and simple, but just the graphic is boring to me.
People who don't get this ad maybe they thought too much on the ad itself.
But I doubt that it is the real ad since it seems like unfinished ad.

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

As I understood it - you enter MD as one person (A), and exit as a diffrerent person (B)

Guest
thedesignaddict's picture

I believe it's that you'll go far out of your way just to have Rotten Ronnie's.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

entonces no hay un mcdonald cerca mio?

Guest
elnietodeNicho's picture

Too forced to smart or clever.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Guest's picture

It's one of those ads that's really reallllly wanting an award, but sad to say it's just not quite fresh or clever enough to get one.

Guest
Guest's picture

Another brand with an over blown opinion of its worth and misunderstanding of the process of choosing mcdonalds. Nobody is going to go out of there way to eat at mcdonalds. but i'm sure it'll win some agency an award and they'll go on to tell clients they built the mcdonalds brand.

Guest
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