Event description: For the first time in the world, a live performance, broadcasted in 3D on a fixed line, between two continents. The performance was screened in Israel in front of the general public. Bezeq, Israel's largest telecommunications company, wanted to show the public the capabilities of its new broadband: the "next generation network", or in short: "NGN".
The Challenge: We wanted to showcase to Bezeq's customers the power and capabilities of the world's most advanced Web technology.
The Solution: To bring one country to another in 3D using the NGN broadband! Or in simple words- bring England to Israel via NGN. We wanted to show that via Bezeq's broadband an entire 3D show can be sent and broadcasted live across the ocean- and thus prove that Bezeq's Broadband, NGN, is the best.
So how was it done? Promarket Group, produced an event filmed and broadcasted from London to Tel Aviv. The event was opened with the first 3D live lecture by Ian Pearson, BT's Futurologist, and a mega public event. Bezeq placed two giant screens at the Tel Aviv port and in the south bank of the Thames River in London. Live shows and concerts took place simultaneously in London and in Tel Aviv as the crowd, in both cities, were able to watch them with designated 3D glasses. The shows included a Chinese circus with dozens of jugglers and acrobats performing on a huge stage fully synchronized in both cities at the same time. Visitors could also enjoy activities such as cooking shows with a well known chef in London, street performers and musicians. Near the stage show, Promarket set up a Pop up Store to illustrate how our house will look like in th era of NGN technology.
Results: The event demonstrated the Bezeq NGN broadband lines which allow today's fastest connection and communication from everywhere to anywhere in the world. Over 100,000 people came to watch the event and celebrate the end of the summer vacation with Bezeq NGN. The event was also reported on the news (TV, radio and newspapers) and broadcasted live by the media.
3D technology:Inition UK
This professional campaign titled 'LIVE transatlantic performance IN 3D' was published in Israel in September, 2010. It was created for the brand: Bezeq, by ad agency: Promarket. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 13 years ago.
Creative and production agency: Promarket Israel
3D broadcasting: Telegenics UK
Production in London: Sledge UK
Broadcasting infrastructure: BT Uk
Shooting production: Done and Dusted UK
Photographer: Perry Mendelboym