Stop Microfibre

Agency Network: 
December 2018
Marevivo Italia: Stop Microfibre
Marevivo Italia Print Ad - Stop Microfibre


To raise awareness of the problem of washing synthetic items in the washing machine, we have developed a campaign with a strong impact.​

Print advertisement created by Metaphora, Italy for Marevivo Italia, within the category: Public Interest, NGO.


For the sea every wash is a torture

A single load of synthetic fabrics produces millions of plastic microfibres that pour into the sea, damaging marine life.
Always wash at low temperatures and with short cycles. #STOPMICROFIBRE

Advertising Agency: Metaphora, Rome, Italy
Creative Director: Andrea Giovannone, Arianna Astrella
Art Director: Andrea Giovannone
Copywriter: Arianna Astrella
Illustrator: Pixelheads
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