According to the National Institute of Health (INS), we should have between 20 and 24 donors per thousand inhabitants in the country,
however, at this time the index of donation is 15.4 per thousand inhabitants.
To show this reality, we use a symbol that we all know and that has the common color of blood: "the flag", which only with the donations of all will recover its color.
This professional campaign titled 'Blood Donation' was published in Colombia in March, 2019. It was created for the brand: Multidrogas Drugstore, by ad agency: ISM. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: ISM, Pereira, Colombia
Creative Director: Lulú Sáez Beltrán
Art Director: Camilo Illera Sarmiento
Copywriter: Lulú Sáez Beltrán
Additional Credits: Laura Téllez Cárdenas, Carlos Marmolejo