Description
Print advertisement created by Publicis, France for LICRA, within the category: Public Interest, NGO.
Your skin color. Shouldn't dictate your future.
Copywriter: Fabrice Dubois
Art director: Pascale Gayraud
Photographer: Yann Robert
Chief Creative Officer: Olivier Altmann
Account Supervisors: Gaelle Morvan, Elysian Fields
Art buyer: Jean-Luc Chirio
LICRA general secretary: Richard Serero
Hehe, funny visual but after you're done smiling you get the message. One that I really support as well.
Though cleaners might not like this campaign ;-)
Any latino or black people would hate it.
Too much stereotypes in this ad.
I like it. I just wish the other babies were outfitted according to the futures their skin colors dictate as well--for consistency.
they are – they all will become caucasian sumo wrestlers
I don't think consistency would make it a stronger ad in this case. In my opinion it would only take away the "reality factor" of the ad. That moment when you realize that in real life we tend to categorize everyone according to their skin color. Even an innocent baby that has a lifetime to become anything. The comparison ties the exaggeration to a real life emotion.
i agree. it doesn't add anything.
but if you showed a row of minority race babies - an asian baby, an african american baby, a latino baby, plus one caucasian and dressed them all according to expectation, it might be just as effective as splitting them up into three ads...
but im not sure if the above method would reduce the impact somewhat.
First, all babies should have a different custom. Part of this problem is the educational resourses, some people have no option, so, wrong....
Wrong concept... this can also mean that only one baby will have a job.
Simple ideas are the best !
I like this idea very much.
This ads highlight only on the disadvantaged baby.
If other babies are costumed, it might lose the focus.
other babies should have a costume
other babies can be whatever they want. but the black one has a dictated future. this is the point.
Definitely captured my attention!
Definitely captured my attention! The other babies don't have a dress code because they are free to become whatever they set themselves out to be. The ad tells us this isn't the same for the newborn in the middle.
Pu capable de voir des pubs avec des bébés! (Can't stand to see any more ads with babies!)
they are increasing the clichés on immigration, that's stupid
Racism
Nice.
Wow pretty simple and still sucks...Publicis..Come on.
Deadfamous.ca
Life after marketing.
Pure brain dead liberal claptrap with no thought that rises above their jerking knees.
Nice & Simple.
Nope. Doesn't work for me. So where are the asian babies? where are the indian babies?
The ad has certain amount of shocking elements in it, i.e. seeing the boy in cleaner's outfit shocks me. The message is very strong. Well done.
shahid
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