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Lifegard

Agency Network: 
Published/Aired: 
January 2011
L'Etudiant:  Lifegard
L'Etudiant Print Ad -  Lifegard

Description

Print advertisement created by Y&R, France for L'Etudiant, within the category: Professional Services.

Caption

Are you sure your career choice is the best fit?
Youth's got future

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Eric Lavenac
Photographer: Corbis
Art buyer: Claire Nicaise
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Highest Rated

sambuca's picture

that dude has a weird foot...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
torches's picture

Copy is a bit clunky

torches
Activity Score 86
simonds08's picture

I don't think the person drowning should have chosen to be a swimmer

simonds08
Activity Score 598
sambuca's picture

that dude has a weird foot...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
andylefty's picture

This immediately comes to mind http://adsoftheworld.com/media/ambient/jobsintownde_petrol_pump.

It makes this otherwise okay ad less impressive.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

The Jobs In Town campaign is different. It's not the same concept. In that campaign the people are good at what they do; they are just not happy.

Here, we have someone who's not good at what he's supposed to do.

atb2005
Activity Score 13557
atb2005's picture

A very old concept. But nice execution.

Here's an old ambient (same concept) that I like: http://adsoftheworld.com/media/ambient/monstercom_wrong_job_fireman

atb2005
Activity Score 13557
pierrelastname's picture

nothing fresh.... one more of thousands similar ideas....

pierrelastname
Activity Score 2869
Copywriter
MicheleVirgilio's picture

old idea nont so bad execution

MicheleVirgilio
Activity Score 2617
leprofesseur's picture

This one wasnt the best of the set, to me

http://nextbuzz.net/letudiant-etes-vous-vraiment-fait-pour-le-metier-q...

Astronaut win - Horse & fireman runner up to me !

leprofesseur
Activity Score 9
Copywriter
Billybell's picture

Nice photo. weak idea.

Billybell
Activity Score 373
Art Director
dean viii's picture

Idea has been done and weak execution. Just not funny.

dean viii
Activity Score 1686
Creative Director
Lazarus's picture

Not good.

Lazarus
Activity Score 1536
Creative Director
shahidali's picture

Like it for simple reasons of advertising:-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

flurl's picture

Love the idea, but the copy is a bit see-say.

I'd have simply had it say something along the lines of "New careers at _________"
Very straight and simple.

flurl
Activity Score 97
copycopycopy's picture

Very old idea.

copycopycopy
Activity Score 148
Copywriter
jackblack's picture

What a pussy. Get into the friggin water!

jackblack
Activity Score 2362
Art Director
fotdot's picture

I think this is not good.

fotdot
Activity Score 673
Creative Director
estelle's picture

student work :)

estelle
Activity Score 24
Marketing Manager
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