Self-defense, Jiu

Campaign
Agency Network: 
Published/Aired: 
January 2011
Kimura Gym:  Self-defense, Jiu

Description

Print advertisement created by Coletivodedois, Brazil for Kimura Gym, within the category: Recreation, Leisure.

Caption

Self defense is to defend yourself from you.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
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tirthomitro's picture

C O O O O O L!!!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackmancer2017's picture

Lovely visual! :) Not sure if it communicates enough - does everybody get this? I'm also wondering if it's the right incentive for self-defence.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
mamitsgupta's picture

Good Visual but very complicated

mamitsgupta
Activity Score 35
Creative Director at Signet Media Service Pvt. Ltd.
shahidali's picture

much ado about nothing

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Billoughsby's picture

Yes. The Brazilian ad industry must be reaching a tipping point of sorts: A majority of their ads that sport stupendous illustrations are so-so/average as communication or concepts. Seems sort of a waste.

Billoughsby
Activity Score 5154
Art Director |

That's it.

mr.x's picture

weak idea and way too forced.

mr.x
Activity Score 998
Forsbergs Skola
kleenex's picture

love the visual.

kleenex
Activity Score 58777
Web Designer/Developer
FahadV's picture

the image does not say alot, it does not visualy depict the beauty and the essence of Self defence. Week and unclear concept

FahadV
Activity Score 6
Marketing Manager
Hadrons's picture

Nice execution for the slogan

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

martialartslover's picture

Nice illustration but I think you need to emphasize more on self defense. I'm looking forward for more post. Thanks for sharing your concept!

martialartslover
Activity Score 2
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