Playboat

Agency Network: 
Published/Aired: 
October 2008
Itama:  Playboat
Itama Print Ad -  Playboat

Description

Print advertisement created by Admcom, Italy for Itama, within the category: Transport.

Caption

You either love it or adore it.

Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Stefano Baronti
Copywriter: Massimiliano Pancaldi
Photographer: Giovanni Bortolani
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Highest Rated

scarfinati's picture

23 words on this thing and I still cant tell what the selling argument is nevermind the product.

just...wow

scarfinati
Activity Score 843
Art Director
losvanvan's picture

anuncio de escuela. Saludos!!!

losvanvan
sloppy4's picture

the headline is presumptuous. and the visual has been done to death. let's pretend this didn't happen.

sloppy4
Activity Score 1492
STRTLRS's picture

The magazine spread is actually well accomplished. It's the font choices and layout that ruin it for me. This could make a good ad with some tweaking. Too many one-liners make the message confusing.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

scarfinati's picture

23 words on this thing and I still cant tell what the selling argument is nevermind the product.

just...wow

scarfinati
Activity Score 843
Art Director
Guest commenter's picture

shut up...shut up...shut up...

Guest commenter
sneakyhands's picture

lose the fake duct tape and have media make the centerfold real. then you work for the sexy boat client and probably get to work with models in the near future.

sneakyhands
Activity Score 1857
Copywriter
scarfinati's picture

“shut up...shut up...shut up...”

Wow, insightful comment.

scarfinati
Activity Score 843
Art Director
Guest commenter's picture

mmmmm good.

Guest commenter
Guest commenter's picture

mmm good.

Guest commenter
Roger Daly's picture

mm maybe

Roger Daly
Activity Score 355
everartz's picture

oh dear!!
another "thing" from italy!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest commenter's picture

This week, lot of bad stuff !!!!!

Guest commenter
michelin's picture

il leone a cannes era proprio un caso...

michelin
dddg77's picture

terrible...

dddg77
dew drops's picture

the concept is gud

dew drops
Activity Score 90
Copywriter
manugon's picture

I neither love it nor adore it

manugon
Activity Score 142
burocreativo
Guest commenter's picture

Direct and simple.

Guest commenter
Guest's picture

Bad idea, good realisation!

Guest
Guest's picture

Bad idea, good realisation!

Guest
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