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Medals

Campaign
Agency Network: 
Published/Aired: 
March 2009
Intersena:  Medals

Description

Print advertisement created by DDB, Brazil for Intersena, within the category: Gaming.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Copywriter: Adriano Matos
Art Directors: Rodrigo Tortima, Tiago Freitas
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Guest's picture

this is absolutly terrible....

Guest
ivan's picture

Please elaborate why?

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

there is no creativity in this ad, it's dark, but wih no good reason, nothing stands out to draw my attention.
it looks like a desktop background.

The parallel drawn between winning the lottery, and winning a medal isn't right..

winning a medal is not by chance, but by being good!
the grid in the background isn't usefull. it has no function.

what this ad is trying to do, is show there is a 100 times more chance of winning the lottery than winning a medal.
to me, advertising should be something that makes me stand still, consider the message, and think, damn... there is no better way of showing that message. this ad doesn't do that.

there are a lot of way's to convey this message, this isn't one of them.

Guest
jorge00's picture

I Concur with the guest. there's no calling to this ad...

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
Guest's picture

oh my gooooooood terrible terrible terrible ad..

Guest
Guest's picture

Do you really need 5 creative directors for this?

Guest
Guest's picture

CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000

Guest
Guest's picture

CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000

Guest
Guest's picture

Chance of DM9 win an award with this ghost: 1/1.000.000.000.000.000.000.000.000

Guest
Guest's picture

i like the strategy. it does make me stop and think.

the creative isn't so strong.

Guest
Guest's picture

This is a great campaign for the state lottery

Guest
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