Agency Network: 
March 2021
Group IASO: AΩ
Group IASO Print Ad - AΩ


Simply by highlighting two of the letters that exist in the brand’s name “ΙΑΣΩ”, the letters alpha (A) and omega (Ω), we created the ancient Greek expression “the alpha and omega” to state that our patients’ health is our most important mission, just like the meaning of this phrase suggests.

Print advertisement created by Ogilvy, Greece for Group IASO, within the category: Health.

Advertising Agency: Ogilvy, Athens, Greece
Creative Director: George Pytharoulis
Art Director: George Pytharoulis
Copywriter: Niki Nestora
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