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Flower Fireworks

Campaign
Agency Network: 
Published/Aired: 
September 2017
Gardena: Flower Fireworks

Description

In 2018 GARDENA, the top-of-mind brand for traditional gardeners, will celebrate it’s 50th Anniversary.

Idea: GARDENA, its products and services, in the past 50 years always wanted to inspire people to get creative and sense life. Therefore this anniversary also has to be celebrated in an inspiring and life appreciating way.

Solution: 50 years GARDENA means 50 years dedicated to “Passion for Life.” – this was translated directly to the visual level by crafting fireworks out of real flowers.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Caption

Celebrating 50 Years

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Sarah Illenberger
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