Task: GARDENA is the top-of-mind brand for traditional gardeners and wants to evoke their inner passion for life.
Idea: While gardening with GARDENA products one can live every season with every sense to the fullest.
In other words: One is invited to celebrate every season.
Solution: “Celebrate every season” was translated directly to the visual level in an inspiring and life appreciating way by crafting confetti out of real leaves.
This professional campaign titled 'Celebrate Every Season' was published in Austria in November, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Graphic Designers: Simon Pointner, Fabian Kohlert
Photographer: Dieter Brasch