GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing.
Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature.
This professional campaign titled 'Nature is Irreplaceable' was published in Austria in December, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Georg Feichtinger
Art Director: Simon Pointner
Graphic Designer: Boris Angelis
Production Partner / Photographer: MXR Productions
Retouching: Barbara Ster