Task: GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world.
But: Nature is irreplaceable.
Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants, to show people that there is no substitute for nature and experiencing nature.
This professional campaign titled 'Nature is Irreplaceable' was published in Austria in December, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Georg Feichtinger
Art Director: Simon Pointner
Copywriter: Matt Lee
Graphic Designer: Boris Angelis
Photographer: Dieter Brasch
Retouching: Barbara Ster