ADVERTISING

Gardena

Uniform irrigation, Scoop without stooping, Cutting at th...

Agency: Heimat

Description

The concept to be conveyed was that GARDENA garden tools offer more intelligent solutions for all aspects of garden work and make gardening easier.
Idea: GARDENA garden tools are not simply tools. In effect they are a part of the user, and in this sense extend his or her natural possibilities and capabilities.
Solution: The benefits of GARDENA garden tools were translated directly to the visual level by means of appropriate intervention in nature.

This professional campaign titled 'Uniform irrigation, Scoop without stooping, Cutting at th...' was published in Austria in February, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
Digital Artist: Mladen Penev

ADVERTISING

iStock Essentials

City of Gardena California Welco...

Artist: albertc111

iStock Signature

Female and male traveler achieve...

Artist: Anastasiia Shavshyna

iStock Signature

Female and male traveler achieve...

Artist: Anastasiia Shavshyna

iStock Essentials

Amazing view on Seceda peak. Tre...

Artist: DaLiu

iStock Signature

Male travel following footpath a...

Artist: Anastasiia Shavshyna

iStock Essentials

Saint Jakobs church in Val Garde...

Artist: aluxum

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.