The concept to be conveyed was that GARDENA garden tools offer more intelligent solutions for all aspects of garden work and make gardening easier.
Idea: GARDENA garden tools are not simply tools. In effect they are a part of the user, and in this sense extend his or her natural possibilities and capabilities.
Solution: The benefits of GARDENA garden tools were translated directly to the visual level by means of appropriate intervention in nature.
This professional campaign titled 'Uniform irrigation, Scoop without stooping, Cutting at th...' was published in Austria in February, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
Digital Artist: Mladen Penev