Sometimes Transparency...

For the new campaign by FRATELLI PEZZA srl, a leading company in the production of glass blasting machines, we have decided to reverse one of the most famous clichés. We did it by composing a slogan that plays a "see-through game" and placing a funny guy (far behind the advertising stereotypes) behind the glass of the shower instead of the "usual" beautiful girl! Print advertisement created by ADOK studio, Italia for F.lli PEZZA, within the category: Industrial.