Sometimes Transparency...
Published/Aired:
October 2019Posted:
October 10, 2019
Description
For the new campaign by FRATELLI PEZZA srl, a leading company in the production of glass blasting machines, we have decided to reverse one of the most famous clichés. We did it by composing a slogan that plays a "see-through game" and placing a funny guy (far behind the advertising stereotypes) behind the glass of the shower instead of the "usual" beautiful girl! Print advertisement created by ADOK studio, Italia for F.lli PEZZA, within the category: Industrial.
Oct 11, 2019 - 2:55Spartan
Difficult sell, this one. Not easy to get that the guy is standing inside shower, looks like he's just standing and a pane placed in front
The trouble is, you think you have time.
Oct 12, 2019 - 20:58kleenex
I am going to fully agree with Spartan here. This ad concept to me is a just a fail.
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